Privacy policy

At Kupriva, we want you to shop with confidence. This Privacy Policy explains how Kupriva collects, uses, discloses and protects personal information when you visit our website, purchase our products, create a customer account, subscribe to our newsletter or contact us.

[L5 wording retained as provided in the original policy.]

1. Who We Are

The business responsible for this website and the personal information described in this policy is:

Zellumia LLC, doing business as Kupriva
16192 Coastal Highway
Lewes, Delaware 19958
United States
Email: contact@kupriva.com

2. Personal Information We Collect

Depending on how you use our website, we may collect the following categories of personal information:

Identifiers and contact information: Name, billing address, shipping address, email address and telephone number.
Order and commercial information: Products viewed or purchased, shopping cart details, order number, purchase history, delivery status, returns and refunds.
Payment information: Payment method, payment status, transaction identifiers and billing information. We generally do not store complete payment card or bank account details. These details are typically processed directly by the applicable payment provider.
Account information: Login details, order history and preferences saved in your customer account.
Communications: The content and timing of messages you send to us and the contact information needed to respond.
Device and usage information: IP address, browser and device type, operating system, language settings, referring URL, pages visited, interactions, approximate location and the dates and duration of website use.
Preferences and marketing information: Newsletter subscriptions, cookie choices, advertising preferences and records of consent or opt-out requests.

3. How We Collect Personal Information

We collect personal information:

  • Directly from you when you place an order, create an account, subscribe to our newsletter or contact us;

  • Automatically when you visit or use our website, including through cookies and similar technologies;

  • From payment processors, shipping companies, fulfillment providers, analytics providers and marketing partners when necessary to provide their services; and

  • From Shopify, which provides the technical infrastructure for our online store.

4. How We Use Personal Information

We may use personal information for the following purposes:

  • To operate, maintain and secure our website;

  • To process orders, payments, deliveries, returns and refunds;

  • To create and manage customer accounts;

  • To respond to questions and provide customer support;

  • To send transactional, service-related and order-related communications;

  • To send newsletters, product updates, offers and other marketing communications where permitted by law;

  • To measure website performance and understand how customers use our store;

  • To personalize advertising and measure the effectiveness of advertising campaigns;

  • To detect, investigate and prevent fraud, misuse, security incidents and other unlawful activity;

  • To comply with legal, tax, accounting and regulatory obligations;

  • To establish, exercise or defend legal claims; and

  • To support a merger, acquisition, financing, sale of assets or other business transaction.

5. Cookies and Similar Technologies

We use cookies, pixels, local storage and similar technologies to operate our website and understand how visitors interact with it.

Some technologies are strictly necessary for the shopping cart, account login, security, payment processing and other essential functions. Optional analytics and advertising technologies may be used where permitted by law and, where required, after obtaining your consent.

You may accept or reject optional categories through our cookie banner. You may also change your preferences through the cookie settings link available in the footer of our website. Disabling necessary cookies may affect certain website functions.

Where required by applicable law, we recognize valid Global Privacy Control signals as an opt-out request for the sale or sharing of personal information or targeted advertising.

Google Analytics

When enabled, we use Google Analytics to measure and evaluate activity on our website. Google Analytics may collect information such as IP address, device and browser information, cookie identifiers, pages viewed, interactions and approximate location.

Google may process this information according to its own privacy policy.

Meta Pixel

When enabled, we use Meta Pixel technologies to measure advertising performance, create advertising audiences and display interest-based advertising. Meta may receive information such as device and browser details, IP address, cookie or event identifiers, page views, shopping cart activity and purchase events.

Meta may process this information according to its own privacy policy.

TikTok Pixel

When enabled, we use TikTok Pixel technologies to measure website activity, evaluate advertising performance and display interest-based advertising. TikTok may receive information such as device and browser details, IP address, cookie or event identifiers, page views, shopping cart activity and purchase events.

TikTok may process this information according to its own privacy policy.

Some disclosures to analytics and advertising providers may be considered “sharing,” “selling” or targeted advertising under certain state privacy laws. You may opt out through the available cookie settings or by contacting us.

6. Orders and Payment Processing

To fulfill your order, we share the personal information necessary with payment processors, shipping companies and fulfillment providers.

Depending on the payment method selected, payment information may be processed by providers such as:

PayPal: The applicable PayPal entity and service used for your transaction.
Stripe: The applicable Stripe entity responsible for processing your payment.

Payment providers may process personal information as independent businesses for purposes such as payment authorization, identity verification, fraud prevention, security and legal compliance.

7. Shopify

Our online store is hosted and operated using Shopify. Shopify may process device information, usage information, customer information, order details and transaction information to provide the store infrastructure, security features and services we select.

Shopify may also process certain information for its own purposes, subject to Shopify’s privacy policy.

More information is available in Shopify’s Privacy Policy.

8. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

  • Shopify and providers of hosting, cloud storage, information technology and security services;

  • Payment processors and financial institutions;

  • Shipping, logistics and order fulfillment providers;

  • Customer service, email and communications providers;

  • Analytics, advertising and marketing providers, including Google, Meta and TikTok, where enabled;

  • Professional advisers such as accountants, attorneys and tax advisers;

  • Government authorities, courts or law enforcement where legally required or necessary to protect our rights;

  • Potential buyers, investors or other participants in a merger, acquisition or business transaction; and

  • Other service providers that process information on our behalf.

We do not sell personal information for monetary consideration. However, when optional advertising and analytics technologies are enabled, certain information may be shared with advertising providers for targeted advertising, as described above.

9. Processing and Transfers Outside Your State

Because Kupriva is operated by a company based in the United States, your personal information may be processed and stored in the United States.

Our service providers and business partners may also process information in other countries. Privacy protections in those countries may differ from those in your state of residence.

We take reasonable steps to require service providers to protect personal information and use it only for the purposes described in this policy or as otherwise permitted by law.

10. Personal Information Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to:

  • Complete transactions and provide customer service;

  • Maintain business and transaction records;

  • Comply with legal, tax, accounting and regulatory obligations;

  • Prevent fraud and protect the security of our website; and

  • Establish, exercise or defend legal claims.

When personal information is no longer reasonably necessary, we delete, anonymize or securely dispose of it, unless a longer retention period is required or permitted by law.

11. Your Privacy Rights

Depending on where you live and the applicable law, you may have the right to:

  • Request access to the personal information we hold about you;

  • Request information about the categories of personal information we collect, the purposes for collection and the categories of recipients to whom information is disclosed;

  • Request correction of inaccurate personal information;

  • Request deletion of personal information, subject to applicable exceptions;

  • Request a portable copy of certain personal information;

  • Opt out of targeted advertising or the sale or sharing of personal information where applicable;

  • Opt out of certain profiling or automated decision-making activities where applicable;

  • Limit certain uses of sensitive personal information where applicable;

  • Appeal a decision we make regarding your privacy request; and

  • Receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

These rights may not apply in every state or to every type of request. Certain exceptions and verification requirements may apply.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”). These rights may include:

  • The right to know the categories and specific pieces of personal information we collect;

  • The right to know the sources from which personal information is collected;

  • The right to know the business or commercial purposes for collecting or disclosing personal information;

  • The right to request deletion of personal information, subject to legal exceptions;

  • The right to correct inaccurate personal information;

  • The right to opt out of the sale or sharing of personal information;

  • The right to limit the use and disclosure of sensitive personal information in certain circumstances;

  • The right to appeal a decision regarding a privacy request; and

  • The right not to receive discriminatory treatment for exercising CCPA rights.

Categories of California Personal Information

During the preceding 12 months, we may have collected or disclosed the following categories of personal information, depending on how you use our store:

  • Identifiers and contact information;

  • Commercial and transaction information;

  • Internet, network and device activity;

  • Approximate geolocation information;

  • Account login information;

  • Payment-related information, generally processed by payment providers; and

  • Inferences used to personalize advertising or improve our services.

We may disclose these categories to Shopify, payment processors, shipping and fulfillment providers, customer service providers, analytics and advertising partners, professional advisers, government authorities and parties involved in business transactions.

We do not sell personal information for monetary consideration. However, we may share certain identifiers, internet activity, commercial information and inferences with analytics or advertising providers for targeted advertising when optional technologies are enabled. This may be considered “sharing” under California law.

To submit a California privacy request or opt out of the sale or sharing of personal information, contact us at contact@kupriva.com.

13. How to Submit a Privacy Request

To submit a privacy request, email contact@kupriva.com with the subject line “Privacy Request.” Please describe the request and identify the state in which you reside.

We may need to verify your identity before completing a request. Do not send your full payment card number, Social Security number or other highly sensitive information by email.

We will respond within the time period required by applicable law. If we deny your request and applicable law gives you the right to appeal, you may request an appeal by replying to our response or emailing us again with the subject line “Privacy Appeal.”

You may authorize another person to submit a request on your behalf where permitted by applicable law. We may require proof of authorization and identity verification.

14. Marketing Communications

If you subscribe to our newsletter, we may use your email address and, if provided, your name to send product updates, offers and other marketing communications.

You may unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting us at contact@kupriva.com.

Even if you unsubscribe from marketing communications, we may continue to send transactional, service-related and order-related emails.

15. Automated Decision-Making

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects about you, except where permitted by applicable law.

We may use automated tools for fraud prevention, website security, analytics and advertising personalization.

16. Data Security

We use reasonable technical and organizational measures to protect personal information from loss, misuse, unauthorized access, alteration or disclosure.

However, no method of transmission or storage is completely secure. Please avoid sending highly sensitive information through unsecured communication channels.

17. Children’s Privacy

Our online store is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided us with personal information, please contact us at contact@kupriva.com. We will review the matter and delete the information where appropriate.

18. Third-Party Websites and Services

Our website may contain links to websites, applications or services operated by third parties.

Those third parties may collect and process personal information under their own privacy policies. We encourage you to review the privacy practices of any third-party website or service before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy when our data practices, services, business operations or legal obligations change.

The updated version will be posted on this page. The date at the top of this policy indicates when it was last updated.

20. Contact Us

If you have questions about this Privacy Policy, our data practices or your privacy rights, please contact us:

Zellumia LLC, doing business as Kupriva
16192 Coastal Highway
Lewes, Delaware 19958
United States
Email: contact@kupriva.com